Results of 3rd Internet Survey of
Australian Non Profit organisations

The following are the results from the above survey conducted on-line during May, 2001. The results are compared with the same survey carried out in 1999 and 2000.

The author (Martin Johnson) completed a Master of Arts - Communication Management degree. His thesis is on line at: http://www.wesleymission.org.au/publications/uts/project.html

Press releases about the survey are here.

An E-mail asking NPs to complete the survey was sent to 700 (600 in 2000, 110 in '99) non profit organisations on May 28th, 2001. At the time of writing this report, 82 (60 in 2000 and 19 in '99) replies were received, from which the results have been compiled.

How long has your organisation been on the Web?

How long on web?

1999

 2000

 2001

1 year

39

29

23

2 years

39

27

27

3 years plus

22

44

50

 
 

 

What was the main reason for setting up your site?

Reason for using Web? 1999 2000

 2001

Information sharing

94

95

 67

Other

6

 0

 N/A

 Raise support

-

-

3

 Create interest

-

-

29

 Sell products

 0

 5

 3

 
 

 

Was your web site developed in-house or through out-sourcing?

Where developed? 1999

 2000

 2001

Out sourced

27

48

62

In-house

73

 52

 38

 
 

 

If your site was developed in-house, did you employ additional staff?

Employed additional staff?

1999

 2000

 2001

Yes

15

 7

6

No

85

 93

 94

 
 

 

Who hosts your site? 

Web hosting?

1999

 2000

 2001

In house

28

 22

 21

ISP

72

 78

 79

 
 

 

How many pages on your site?

No of pages?

1999

 2000

 2001

Up to 20

59

 50

 41

21-100

24

 30

 32

101-500

17

 15

 21

500+  

 5

 6

 
 

 

How do you promote your site?

How promoted?

1999

2000

2001

Print

89

 93

 87

Other

11

 7

 

Press ads

-

-

20

TV/Radio

-

-

 16

 
 

 

How often do you update your site?

Updates?

1999

 2000

 2001

Daily

8

 3

 2

Weekly

33

 21

 25

Monthly

58

 76

 74

 
 

 

Do you ask visitors to subscribe to an E-mail list?

On-line subscription?

1999

 2000

 2001

Yes

6

 27

 19

No

94

 73

 81

 
 

 

Do you ask for donations on your site? (You may chose more than one)

1999: Green figures are a percentage of the 78% who said `yes' and include mutliple options on 33% of sites.
Donations options?

1999

 2000

 2001

Do you have the option?

78

 95

 

No

22

 5

 

SSL

42

 33

 22

1 800#

21

 27

 14

On-line form

64

 27

 45

Address on site

50

 6

 32

 
 

 

If you ask for donations on your site, have you received any?

Received donations?

1999

 2000

 2001
Yes

69

 43

 58

No

31

 57

 42

 
 

 

Since your site began operating, can you indicate the total value of donations received?

Value of donations received

1999

 2000

 2001

Under $100

11

 65

12

$101-1000

33

 18

 24

$1001-5000

23

 17

 22

Over $5000

0

 0

 10

Not for disclosure

33

 -

 32

 
 

Do you believe the investment in time and resources is worthwhile? (please chose one)

Site worth it?

1999

 2000

 2001

Very

56

 23

 46

Yes

44

 64

 45

Not sure

0

 13

 7

No

0

 0

 2

A waste of time

0

 0

 0

 

 

Has your web site change the way you communicate with your donors? (New question for 2001 survey)

Changed?    

 2001

Somewhat

-

-

 54

Not much - -

22

No difference - -

24