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2028 Strategic Plan
Together, we’re reigniting bold

Throughout our 211-year history, we’ve been at our very best – our most impactful – when we’ve been bold.

Bold, as we were when we pioneered the world’s first telephone counselling service. Bold, as we were when we launched Australia’s first gambling addiction service. Bold, as we were when we amplified the voices of those we serve to drive systemic change.

And now, we step into a new era that sees our community services and church come together like never before.

Our unchanging mission and renewed vision and values

The 2028 Strategic Plan articulates our commitment to continue to be bold. Our unchanging mission expresses our purpose – our ‘why’ – while our renewed vision reflects the essential and unbreakable relationship between our community services and church. Emerging from this are four strategic directions, each with measurable goals.

Our mission

Continuing the work of Jesus Christ in Word and deed.

Our vision

A Spirit-led disciple-making movement: doing all the good we can because every life matters.

Our values

Soft hearts

We put people first. We’re here to show love, compassion, respect and gentleness in the way we care for each other and the people we serve.

Sharp minds

We challenge the status quo and share bold ideas. We find new ways to respond to people’s needs and to pursue justice.

Hard feet

We persevere. We speak up for those who don’t feel heard, raise our voice on what matters and go to the fringes to serve people from all walks of life.

Open hands

We’re passionate about extending our legacy together. We want to see real change and to ‘be the change’ that helps people most in need.

Our strategic directions

Deepening our Word and deed

Under a unified mission and vision, we operate as two extensions of one organisation, committed to deepening where, when and how we connect and engage together.

Claiming our prophetic voice

Building on our long-standing credibility, brand, influence and relationships, we take a stand on the systemic issues causing disadvantage in our community.

Extending our impact

To grow the impact of our work, we focus our investment on targeted services and populations, and address unmet community needs.

Strengthening our organisation

To ensure the sustainability and strength of our mission impact, we invest in our people and core organisational enablers and capabilities.

The strategy and you

How you can play a part in the 2028 Strategic Plan

There are many ways you can help us achieve our strategic goals as we journey beyond the usual, safe and expected, to do more good, in more places, with more impact.

Have a question?

If you have a question, feedback or need more information email us.

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