Leading Australian community service provider, Wesley Mission, has been announced as the Grafton Jacaranda Festival’s first-ever naming rights sponsor.
Festival director, Mark Blackadder, said the sponsorship was a huge vote of confidence in the event as it recognised its importance in the community.
“We’re thrilled to have Wesley Mission on board as the very first naming rights sponsor and are really looking forward to working with them over the coming years,” he said.
“They are a fantastic organisation that does a lot for the local community, and their recognition of our reach within it says volumes.
“We rely on the sponsorship of organisations like Wesley Mission to make the festival world-class and ensure it remains a must-attend event for locals and visitors alike.”
The sponsorship commitment continues until the 2024 festival and will provide Wesley Mission with overarching naming rights.
CEO and Superintendent of Wesley Mission, Rev Stu Cameron, said the two organisation’s philosophies of doing good within the community was a perfect fit.
“Wesley Mission is all about helping people to grow and flourish in their life and to ensure they get the support they need, and we’ve been doing this in the local area for the past seven years,” he said.
“The Jacaranda Festival brings people together to celebrate what makes the area so special, and we couldn’t think of a more worthwhile event to get behind.
“We are very proud to be able to help bring the region’s most notable event to life, and this is our way of celebrating with the community, to bring everyone together.”
The 2021 Grafton Jacaranda Festival takes place from Friday 3 to Sunday 12 December and will include an exciting program of art and entertainment.